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National Specialty Platform Supports Vietnamese Products to Reach the World at OCOPEX 2025

On August 1st, at Thang Long Imperial Citadel, the OCOP Export Fair 2025 officially kicked off, bringing together hundreds of Vietnamese specialty products aimed at international markets. Amid the vibrant atmosphere of the event, the National Specialty Platform (SVQG) quickly affirmed its role as a specialized trade promotion platform by engaging with over 100 businesses and recording 60 registrations within the first two days.

 

 

With the message “Smart Connections – Greater Value – Lower Risk,” SVQG is more than an online trading platform; it provides comprehensive solutions for businesses, from product upgrading and packaging design to traceability integration, logistics connections, and investment facilitation. At the booth, SVQG’s team listened directly to real challenges faced by cooperatives and businesses, such as high promotion costs with low efficiency, products failing to meet export standards, lack of reliable market access, and limited capital for production upgrades.

 

The sectors attracting the most interest during discussions with SVQG included handicrafts, agricultural products, spices, processed goods, and herbal products. Notably, several potential partners expressed strong interest in collaboration during the fair, including 5-star OCOP businesses like Quang Vinh Ceramics—already exporting to over 95 countries, Shan Tuyet Tea—present in five international markets, as well as the Vietnam Cooperative Alliance, which manages 30,000 cooperatives nationwide. A major FMCG distributor in Hung Yen also exchanged pricing details and proposed cooperation on exporting a wide range of consumer goods.

 

The SVQG booth stood out with a professional design, featuring bilingual materials, service pricing lists, registration forms, and continuous video presentations showcasing the platform’s features—making it easier for businesses to visualize its benefits. Within just 48 hours, over 60 businesses had completed registration forms, paving the way for long-term partnerships beyond the event.

 

“We are not just creating a connection channel; we are a strategic partner helping businesses optimize costs, shorten timelines, and strengthen competitiveness to conquer international markets,” an SVQG representative shared.

 

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